Playbook

User testing! I LOVE USER TESTING. It’s my number one favourite form of user research. Now it’s true that “the more the better” and to build up a full User Empathy Map…

User surveys are one of my favourite user research methods, they are really easy to create and implement. And will bring in a wealth of information quickly. They are perfect for regularly…

Competitive benchmarking is the process of comparing direct competitors and competitors who solve similar problems in inavative ways In order to build up a benchmark of expected affordances and mental models for a…